A conversation on building a homegrown fashion brand into a recognised retail and manufacturing business. Drawing on her journey with Ruff ’n’ Tumble, Nike will explore what it takes to move from identifying a market need to building a brand around quality, customer experience and consistent production standards.
The discussion will examine the realities of scaling fashion businesses in Nigeria, developing local manufacturing capacity, building the right teams and systems, and creating products that can compete in wider markets.
